What Elon Musk is doing now that he owns Twitter

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The Twitter check marks are coming.

Twitter is preparing to relaunch its verification program tomorrow, though the release could be pushed back to early next week, I’m told. The plan is for a total of three ticks: the paid Twitter Blue subscription for a blue check (existing, unpaid blue checks lose them 90 days after launch if they don’t pay), a gray check intended for government accounts and managed by Twitter , and a golden check for advertisers.

From what I hear, Twitter is doing its best to avoid the impersonation fiasco that happened after the brief rollout of paid verification before it. This time, the plan is to temporarily remove an account’s blue checkmark for seven days if the display name changes. You’re welcome, Mario.

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