No one is faster with news and updates – or better prepared for something that’s about to happen – than fans of pop artists. But Taylor Swift fans are on another level.
Earlier this week, Swift announced that a deluxe edition of her latest album, midnight, would come Friday. The deluxe edition would feature several tracks featuring new artists and brand new tracks — and in another surprise twist, fans attending shows in East Rutherford, New Jersey this weekend would get the chance to hear an exclusive track. The song “You’re Losing Me” would only appear on physical copies of the album for sale at the MetLife Stadium concerts.
Having exclusive songs on certain releases is pretty standard. But the title alone caused buzz in fan circles — Swift reportedly broke up with her longtime boyfriend, Joe Alwyn, in April. When the media started reporting the news, many Swifties refused to believe it, calling the media “propaganda” and claiming that the media was lying about it to…smudge the relationship? Making fans feel bad? It’s a bit unclear. But based on the title alone, “You’re Losing Me” sounded like it could be the artistic acknowledgment that the relationship was over, straight from Swift herself. Some fans started chatbot questions to predict the lyrics of the song.
The CD of the song went on sale today at 12:30 AM ET and an upload of the song was already doing the rounds on Twitter an hour later. Fans clamored to download the song from any Google Drive folder. Texts were transcribed, shared and analysed. With lines like “And I wouldn’t marry me either / A pathological folkloric / Who just wanted you to see her,’ I think it’s safe to say Swift and Alwyn’s relationship is over. And the fans, as always, have a front row seat to what comes next.