Sample series A pitch deck: Fiery’s $5.2 million deck

Fibery is really one interesting startup that strives to be the only source of truth and work for product companies. The Cyprus-based company recently raised a $5.2 million Series A, and I wanted to take a closer look at what makes the startup tick.

We’re always looking for more unique pitch decks to break down, so if you’d like to submit your own pitch decks here’s how to do it.

Slides into this deck

Fibery increased his round with a 15-slide deck and shared it all raw with That gives us a good sense of how the company secured its $5.2 million investment.

These are the slides:

  1. Cover slide
  2. Problem slide
  3. Solution slide
  4. Market size slide
  5. Competitor slide
  6. Competitive Analysis Slide
  7. Product slide
  8. Slide “Building Blocks”.
  9. Feedback/customer validation slide
  10. Go-to-market strategy slide
  11. Business model slide
  12. Traction slide
  13. Moving milestones to date
  14. Team slide
  15. The question slide

Four things to love

Click through the entire deck and you’ll be treated to plenty of white space, simplicity, and clarity. The company made some unusual design choices, which really work for me, and the story ties together nicely. But there are a few things I particularly liked.

A solid competitive analysis

The company has two competition slides:

[Slide 5] Contest, part 1. Image Credits: Fibrous

[Slide 6] Contest, part 2. Image Credits: Fibrous

Contest slides are often an afterthought, either because startups underestimate their competitors or claim they don’t have any. Fibery does very well on both fronts.

On slide 5, the company breaks down both existing players in this space in a very elegant way, showing that there is a large market worth pursuing. It even manages to identify some of its competitors’ strengths, which is always a nice touch, especially if the solution does something different or can offer an additional set of features or an approach to the problem that offers a broader or different solution. unlocks. customer base. Investors who might be interested in this space are familiar with Jira, Trello, Asana, and Zendesk; Fibery is cleverly positioning itself against a few billion dollar companies. Soft.

On Slide 6, there’s a slightly deeper dive into the other no-code tools that Fibery considers competitors. Again, the company chooses to praise its competitors for their strengths (“Best Tables” for Airtable and “Best Wiki” for Notion).

This helps gain a better understanding of what the company perceives as its positioning in the market.

Great clarity of the business model

[Slide 11] Business model. Image Credits: Fibrous

I like a good, straightforward business model, and Fibery’s is a pretty good example here; it shows the high level pricing model (SaaS for multiple accounts), the target market and how it prices itself. It shows an expected LTV that is pretty conservative (the $7,000 LTV using these numbers assumes an average account size of about 20).

Inbound marketing and customer success are both great when the customers come to you, and “affiliate network” is a bit vague. But it lacks the customer acquisition cost. I’ll talk a bit more about this below when I talk about things that could be improved, but overall it’s a solid slide.


[Slide 12] Show me that traction. Image Credits: Fibrous

A good traction slide forgives all sins, and this is a great snapshot of where the company is today. The fact that the logo churn (i.e. the number of customers churn) is higher than the revenue churn indicates that the company is able to retain its more valuable customers. Fine. The rest of the metrics also look good for a company at this stage. Clear, simple, concise.

Still, I wish Fibery had shown some of these stats as graphs. An annual recurring revenue of $350,000 is impressive, but if it stagnated over the past six months, that would set off some alarm bells. Investors don’t invest in snapshots, but in trends, so you might as well show them.

The other quirk is that the numbers are not consistent. Slide 11 says the expected average account size is 20-30, but on this snapshot slide it shows that Fibery currently has 15 paid users per account. Not saying anything about how it expects to grow that number makes me suspicious.

Bonus Win: Great question slide

[Slide 15] Yesssss. Image Credits: Fibrous

The slide is labeled “plans,” but this is what I usually refer to as the “question” slide. Many founders get this wrong, so it’s a joy to see it done so well. Fibery doesn’t explain what a “strong marketing team” is, and “create and improve channels” doesn’t say much. Having clear MRR and ARR targets for EOY 2023 and 2024 is great, and having a clear launch target for a new version of the platform is even better.

In the rest of this teardown, I’ll be looking at three things that Fibery could have improved or done differently, along with his full pitch deck!

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