roblox‘s founder and CEO published a blog post this morning highlighting just how much the company believes the popular gaming platform isn’t just for kids.
The platform’s audience is starting to age, David Baszucki wrote in a blog post. He noted that more than 55 percent of the platform’s users are over the age of 13, the platform’s “fastest growing demographic segment” consists of users between the ages of 17 and 24, and that the 17 to 24 age group represents 22 percent of users. robloxthe player base. Developers over 17 make “the majority of our top 1000 experiences,” Baszucki wrote, and “many try to create experiences for older audiences so they can interact exclusively with peers.”
Straight away, roblox let creators create experiences recommended for all ages, nine and up and 13 and up. But a vague sentence makes it sound like the company could one day introduce a recommendation specifically aimed at older players. “We will work to allow older creators with age verification to safely publish more engaging and age-appropriate content, while continuing our commitment to providing the best courtesy, content, and connection experience for everyone on Roblox,” said Baszucki.
It makes sense that roblox would like creators to make more mature games, especially if it’s to prevent them moving to other metaverse-y platforms like Fortnite or major game development tools like Unreal Engine or Unity. That said, I’m a little concerned about what roblox games rated 17-plus might look like some pretty weird stuff already on the platform.
“Our goal is one platform where age-appropriate experiences for every stage of life can be found,” said Baszucki. “These could include experiences you may have seen on Roblox, such as concerts, digital fashion, immersive games, and education. But in the future, Roblox could include different types of experiences, such as virtual dating, indie movie screenings, and new forms of content such as news and topical issues.”