Netflix’s crackdown on password sharing is here – and it costs $7.99 a month

The Netflix logo
Illustration by Nick Barclay /

Netflix is ​​about to kick your best friend off your account unless you pay to share your account. On Tuesday, Netflix revealed the details of how the password-sharing crackdown will affect viewers in the US and how much it will cost to keep extra people on your account.

If you have the Netflix Standard plan, which costs $15.49 per month, you have the option to add an additional member to use the service outside of your household for an additional $7.99 per month. Anyone who pays for the Netflix Premium package with 4K streaming will have the option to add up to two additional members, but each will still cost $7.99. Netflix subscribers on the two cheapest plans (Basic or Standard with Ads, which cost $9.99 and $6.99 per month respectively) don’t have the option to add additional members to their account at all.

Netflix subscribers in the US who share the service “outside their household” will receive an email about the company’s password-sharing policy starting Tuesday, according to the blog post.

One you might get from Netflix about account sharing.
Image: Netflix
The email you may receive from Netflix.

Netflix’s paid password-sharing experiments have been going on for a while, and it expanded its testing to Canada, New Zealand, Portugal, and Spain in February. The crackdown on password sharing was originally supposed to take place in the US early this year, but the company postponed that launch back in April.

A support page explaining the new setup describes “additional members” as someone who will have their own password and profile, paid for by the person who “invited” them to join. Additional member accounts also have their own limitations. They must be activated in the same country, they can only view or download content on one device at a time, and they cannot create additional profiles or log in as a Kids profile.

Your Netflix household, according to the company, is set up based on where you watch Netflix on a TV and what IP address that device uses. That location can be reset using the app on a TV or TV-connected device by choosing to confirm or update your household and responding to a verification link sent to the account’s listed email address or phone number. is sent.


We use information such as IP addresses, device IDs, and account activity to determine if a device logged into your account is part of your Netflix household.

We do not collect GPS data to attempt to determine the exact physical location of your devices.

If you don’t have a Netflix household set up, we’ll automatically set one up for you based on IP address, device IDs, and account activity.

You can always update your Netflix household from a TV by connecting to the internet and following the steps above.

Netflix used to be very pro with password sharing – it famously tweeted in March 2017 that “Love share a password”. (That tweet, as of this writing, still stands.) But in early 2022, it began testing ways to end the practice and charge people for accounts using Netflix outside of the account owner’s household.

A March 10, 2017 tweet from Netflix that reads
Image: Netflix
Maybe the new tweet should be “Love is asking your friend/partner to pay for sharing your password.”

In April 2022, the company revealed it was losing subscribers for the first time in more than a decade, saying at the time that more than 100 million households were getting Netflix through password sharing.

While it has tried to reverse its subscriber growth, the crackdown on password sharing is just one of many levers the company has pulled. It also introduced an advertising plan, which has nearly 5 million active users worldwide and invested heavily in games as a perk for subscribers.

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