Panic’s little yellow handheld has sold much more than expected. Today, the company confirmed that the Playdate has sold 53,000 copies, more than double the original production of 20,000. However, a large number of those customers are still waiting to get started: Panic says it has shipped 27,000 of those orders, and “the team is hard at work getting customers their Playdates and fully expects all pre-orders to be delivered by the end of this year.”
In a statement, Playdate project lead Greg Maletic said: “When we started, we had no idea how big the audience would be for a weird product like this, but we told the factory, build 20,000. That we have now sold more than 53,000 (and counting) is heartwarming. And that at a time when a shortage of parts forced our delivery times to be up to a year. As those lead times get shorter and Playdate delivery gets faster, we look forward to an even better year two.
